June 21, 2021

Every Game is a Party: CEO, Steve Hall, on Digital Strategy

Every Game is a Party: CEO, Steve Hall, on Digital Strategy

Every AUDL game is a party according to Steve Hall, the CEO of the American Ultimate Disc League. πŸŽ‰ From releasing their first NFT to taking live games to live streams, AUDL is a very digital organization. Despite being in the sports & entertainment indu...


Every AUDL game is a party according to Steve Hall, the CEO of the American Ultimate Disc League. πŸŽ‰ From releasing their first NFT to taking live games to live streams, AUDL is a very digital organization. Despite being in the sports & entertainment industry, Steve tells Amy about his strategic focus on building digital engagement with fans.

In this episode of the Hacker Noon Podcast:

  • How do you get into the CEO mindset? 🧠 (03:29)
  • COVID-19 pushed AUDL to create the Athletic Care Network - a virtual healthcare system for the players (5:05)
  • Pivoting to live stream events after the loss of in-person events and building electronic engagement πŸ“Ί (06:58)
  • AUDL launched AUDL MoMintz, their player video-highlight NFTs. Steve talks about how they were inspired by NBA Top Shot (12:34)
  • Steve says, "Entertainment is digital now". AUDL takes its digital strategy beyond social media marketing πŸ“² (17:28)
  • To keep your customers, you need to digitally innovate or you will get left behind. Steve talks about AUDL upcoming digital plans (21:00)
  • Setting a corporate vision, motivating employees, and establishing trust are important aspects of the CEO role πŸ‘€ (25:49)
  • Diversity in hiring is important - 35% of AUDL are women, including women who hold leadership positions (28:32)

Connect with AUDL:

  • You can connect with AUDL on Twitter @theAUDL

Shownotes:

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