Every Game is a Party: CEO, Steve Hall, on Digital Strategy

Every AUDL game is a party according to Steve Hall, the CEO of the American Ultimate Disc League. 🎉 From releasing their first NFT to taking live games to live streams, AUDL is a very digital organization. Despite being in the sports & entertainment industry, Steve tells Amy about his strategic focus on building digital engagement with fans.

In this episode of the Hacker Noon Podcast:

• How do you get into the CEO mindset? 🧠 (03:29)
• COVID-19 pushed AUDL to create the Athletic Care Network - a virtual healthcare system for the players (5:05)
• Pivoting to live stream events after the loss of in-person events and building electronic engagement 📺 (06:58)
• AUDL launched AUDL MoMintz, their player video-highlight NFTs. Steve talks about how they were inspired by NBA Top Shot (12:34)
• Steve says, "Entertainment is digital now". AUDL takes its digital strategy beyond social media marketing 📲 (17:28)
• To keep your customers, you need to digitally innovate or you will get left behind. Steve talks about AUDL upcoming digital plans (21:00)
• Setting a corporate vision, motivating employees, and establishing trust are important aspects of the CEO role 👀 (25:49)
• Diversity in hiring is important - 35% of AUDL are women, including women who hold leadership positions (28:32)

Connect with AUDL:

• You can connect with AUDL on Twitter @theAUDL

Shownotes:

• Learn more about AUDL MoMintz: https://theaudl.com/league/news/audl-announces -first-collection- non-fungible-tokens
• Connect with AUDL: https://theaudl.com/league/contact
• Become a Hacker Noon contributor https://app.hackernoon.com/new

READ HACKERNOON.COM 🤖