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"Why Businesses Fail At Machine Learning" by Cassie Kozyrkov
Cassie is Chief Decision Scientist at Google, where they've coined the term "Decision Intelligence Engineering", which is a service offered by Google designed to assist businesses in assessing their applied machine learning needs.
This article is from June 2018. Cassy explores the idea that when businesses attempt to utilize applied machine learning, they have a habit of attempting to reinvent the wheel
Cassie Kozyrkov - https://hackernoon.com/@kozyrkov
The Article - https://hackernoon.com/why-businesses-fail-at-machine-learning-fbff41c4d5db